Flower Delivery Friern Barnet Privacy Policy
Introduction
This Privacy Policy explains how Flower Delivery Friern Barnet collects, processes, stores, and safeguards personal data when providing flower delivery services to customers in Friern Barnet and surrounding districts. We are committed to complying fully with the European Union General Data Protection Regulation (GDPR) and ensuring transparency regarding your personal data.
Scope of Policy
This policy applies to all individuals placing flower delivery orders with Flower Delivery Friern Barnet, whether through our website, by telephone, or in person, within Friern Barnet and adjacent areas.
What Personal Data We Collect
The types of personal data we may collect and process include:
- Identity Data: Name and, where applicable, the name of the recipient.
- Contact Data: Delivery address, billing address, phone number, alternative contact numbers (if provided).
- Order Data: Details of floral products and messages included with your order.
- Transaction Data: Details of payments for orders you make.
- Correspondence Data: Any information you provide when contacting us for support, queries, or aftercare.
- Technical Data: Browser type, device, IP address, and interaction with our website (collected via cookies or analytics tools).
Lawful Basis for Processing Personal Data
We process your personal data under one or more of the following lawful bases permitted by GDPR:
- Performance of a Contract: Processing necessary to fulfill your flower delivery order, including payment processing and arranging delivery.
- Legal Obligation: Where it is necessary for compliance with applicable laws and regulations (such as tax or accounting requirements).
- Legitimate Interests: Processing necessary to improve our services, prevent fraud, or for customer service purposes. We always ensure that our legitimate interests do not override your rights and freedoms.
- Consent: In certain cases—such as subscribing to marketing communications—we will process your data based on your explicit consent, which you can withdraw at any time.
How We Use Your Personal Data
We use your information for the following key purposes:
- To process and deliver your flower order, including communication regarding order status and delivery arrangements.
- To handle payment transactions securely and maintain records for accounting purposes.
- To provide customer support and respond to your queries or complaints.
- To improve our website, products, and customer service through aggregated analysis and feedback.
- If you have opted in, to send you notifications about offers, products, or relevant updates (which you may unsubscribe from at any time).
Retention of Your Personal Data
We will retain your personal data only for as long as is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
- Order and transaction data are typically retained for up to six years in accordance with legal obligations.
- Contact and delivery details may be kept on file for up to three years for customer service purposes and to streamline future orders, unless you request deletion sooner.
- Communications and support-related data are retained for two years after the last contact for quality assurance and dispute resolution.
- Technical data (such as analytics) are stored in anonymised or aggregated form where possible.
Processors and Sharing of Data
Your personal data may be shared with trusted third parties who act as processors on our behalf. Such processors include:
- Payment service providers for the secure processing of card payments.
- Courier and delivery partners responsible for fulfilling your flower order.
- Providers of IT, hosting, and communication services who help operate our website and maintain our systems.
- Professional advisers (such as accountants or legal counsel) where required for operational purposes.
All third-party processors are contractually required to process your data securely, only for the specified purposes, and in accordance with GDPR requirements. We do not sell or share your personal information with any unauthorised third parties for marketing or unrelated purposes.
Your Rights Under GDPR
You have a number of legal rights in relation to your personal data.
- Right to Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: If any information is inaccurate or incomplete, you can ask us to correct it.
- Right to Erasure: In certain circumstances, you can request that we erase your data ("right to be forgotten").
- Right to Object: You may object to the processing of your data where we rely on legitimate interests or use your data for direct marketing purposes.
- Right to Restrict Processing: You can ask us to suspend the processing of your data in certain scenarios.
- Right to Data Portability: Where technically feasible, you have the right to obtain your data in a structured, commonly used electronic format and transfer it to another controller.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time.
If you wish to exercise any of these rights, please contact us with sufficient information to verify your identity and your request.
Data Security
We implement appropriate organisational and technical measures to safeguard your personal information against unauthorised access, loss, alteration, or disclosure. Access to your data is limited to those employees and processors who have a business need to know.
International Transfers
Your data is generally processed and stored within the UK and EEA. Where it is necessary to transfer your data outside the EEA, we ensure appropriate safeguards are in place in accordance with GDPR requirements.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any material changes will be communicated on our website or notified to you directly when appropriate.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal data is processed by Flower Delivery Friern Barnet, please use the contact details provided on our website to get in touch with our data protection representative.